About
Attention is everything
Parsian Media is a creative growth agency working in English and Persian, from Toronto and Austin. We build brands, make the work that carries them, and buy the media that puts them in front of people.
Three pillars
Who we are
A creative growth agency working in English and Persian.
Strategy, design, production and media buying sit in one team across Toronto and Austin. That is not a size boast — it is the reason a campaign does not have to be explained twice, and the reason the brand you agreed to in the strategy is the one that reaches the screen.
What we do
We transform ideas into brands, content into attention, and attention into measurable growth.
Fourteen services across five areas, from the first positioning decision to the last placement report. Most projects use several of them, and they are drawn separately only so it is clear what is being decided, what is being made, and what is being bought.
Why we exist
Because great businesses deserve more than content. They deserve to be remembered.
Reach is easy to buy and easy to report. Being remembered is neither, and it is the only one of the two that still matters a year later. Everything in how we work is arranged around the harder of the two.
How we got here
Parsian Media began with a problem its founders kept meeting from opposite sides of the same table: businesses with something genuinely worth saying, and marketing that said it in a way nobody stopped for.
The usual fix was to add more — more posts, more platforms, more spend. It rarely worked, because the problem was almost never volume. It was that the strategy, the people making the work and the people buying the media had never been in the same conversation, so each stage quietly reinterpreted the last.
So the company was built the other way round: one team that decides what the brand stands for, makes the work that carries it, and buys the media that puts it in front of people — accountable for all three, in both languages the business actually speaks.
That is still the shape of it. Toronto and Austin, English and Persian, strategy through to the placement report.
- 01
The brief comes first
Before anything is made we agree what it is for and how we will know it worked. It is the cheapest moment to change direction.
- 02
Both languages, properly
Persian work is written in Persian, not translated at the end. Right-to-left is part of the design from the first sketch.
- 03
AI where it helps
It is one tool among several, used where it genuinely adds range or speed — and we say where it was used.
- 04
Measured, then reported
Tracking is set up before a campaign runs, and the report uses the same measure we agreed at the start.
How we work
Six steps, every time
Content Production is our method rather than something you buy. It is why a shoot, a film and a campaign arrive as one body of work.
Brief
What this is for, who it speaks to, and how we will know it worked.
Concept
The idea, agreed in writing before anything is produced.
Plan
Schedule, locations, people and permissions, settled in advance.
Produce
The shoot, the build or the render — with the brief in the room.
Post
Edit, colour, sound, subtitles, and both languages finished together.
Publish & review
What ran, what it did, and what changes next time.
Why Parsian Media
What working with us is like
Two languages, natively
Persian work is written in Persian, not translated afterwards, and right-to-left is designed in from the start.
One roof
Strategy, design, production and media buying are the same team, so nothing is lost in the handover between them.
Measured from the start
Tracking is set up before a campaign runs, and reporting uses the measure agreed at the beginning.
AI used honestly
One tool among several, used where it adds range or speed, and disclosed where it was used.
Where we are
Two companies, each registered where it works. Parsian Media Inc. in Ontario, Parsian Media LLC in Texas.
Parsian Media Inc.
8108 Yonge St Unit 207, Thornhill, ON L4J 1W4, CanadaParsian Media LLC
13425 N FM 620 RD NB 5 UNIT 532, Austin, TX 78717, United StatesThe people behind it
A small senior team across strategy, design, production and media. Profiles are being added.
Profiles of the people behind the work are being added here.
Brands we work with
Client marks appear here once each one has given permission. The tiles below are placeholders, not logos.
Let's build something memorable.
Tell us about your brand and what you want it to do. We'll come back with a clear next step.